Madhappy Case Study
In order to continue to expand on Madhappy's success in pop culture and amongst youth, Madhappy must continue to find relevant and important influencers amongst Gen Z and millennials. Tasked with mapping out critical next steps for Madhappy, this comprehensive deck supplies easily accessible links and directions.
My Approach
Beginning with an introduction to myself and spotlight on what Madhappy means to me, the presentation establishes a connection to who I am and what I believe is important. Setting the scene for the upcoming analysis and recommendations.
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The bulk of this work stems from understanding the difficult landscape my generation is growing up while surrounded by social media, conflict, societal pressures, and technology. Mentors for coming of age and making a difference are more relevant than ever. Each influencer and celebrity stands on their own platform of individuality and success, while simultaneously aligning with Madhappy's mission to be a positive force on social media.
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The deck goes onto further highlight the most relevant influencers and celebrities to prioritize first actions and implementations. Creating a comprehensive package while simultaneously accounting for fast paced ever changing start up culture.
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